If you’ve been anywhere near a radio over the past decade, you’ll probably be familiar with soulful Canadian rapper and artiste, Audrey “Drake” Graham— also more simply known as Drake.
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There’s nothing that grounds a streetwear ensemble quite like a good sneaker. When you think of famous sneaker brands, it’s typically the same old labels that come to mind— Adidas, Nike, Puma, or if you’re feeling frisky, Kanye West’s Yeezy.
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If you’re a Kanye West fan, you’ll be familiar with his song Junya (ft. Playboi Carti) off his album, Donda- a track that’s all about high fashion and how it symbolises Kanye’s well-earned status, and titled after none other than the often elusive, yet highly celebrated Japanese fashion designer, Junya Watanabe.
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From Starbucks coffee cups to designing special-edition Maseratis, Japanese creative powerhouse and ‘Godfather of Streetwear’ Hiroshi Fujiwara is no stranger to the art of collaboration. Under his label, Fragment Design, Fujiwara has lent his vision to a myriad of industries to overwhelming acclaim.
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Since Japan opened its doors to the rest of the world in 1854, Japan has become one of the most inspiring fashion capitals in the world. Characterised by its unique juxtaposition between tradition and cutting-edge modernity, Japanese fashion has certainly made its mark in the international fashion landscape in a relatively short amount of time, churning out household names such as Rei Kawakubo of Comme des Garçons, Issey Miyake, Kenzo Takada, and many, many more.
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